Each library must find the right web 2.0 applications that helps them to meet their users needs. Not every libraries demographic is the same, therefore they need different tools. There is not much point putting time and effort into something that library users would not access. It would be much better to find out what your current users want first, before launching into some thing new.
Once libraries have found out what their current users would like, the library then needs to consider if they have some one with the skills and time to commit to the 2.0 project. There may be a need to recruit new staff or train current staff. New training opportunities for current staff may be hard to come by, so this may be a way of increasing their professional development.
Libraries do have to keep up with the times and having a presence online using relevant Web 2.0 tools shows that the library is modern and aware of what people are doing in their spare time. This should lead to a promotion of the library in places it may not have been seen before. Meeting our customers in other places shows that we can adapt. Hopefully attracting some new users as a result!
I think it puts libraries at a disadvantage if it seems that they are trying too hard or not doing something very well. For example people may not be interested in the libraries attempts to "be cool" by using Facebook and twitter. If the Web 2.0 tools that libraries are or want to use do not add value, then their use should be reconsidered. All Web 2.0 tools take time to set up and maintain so each choice must be considered carefully. If, after a trial period, no added value is found or the project has not met its objectives, the decision to stop and move on should be made. Libraries should not continue down a path just because they should be doing something, if its not working for them.
The technologies that libraries use should promote their services, share information and engage with users. I think that Blogs are a great way to do all these things. They can engage users and get interaction happening within the community. The library could make announcements, preview what's new, promote events happening in the library (or the community as a whole if its a small town) and have book reviews to get people interested. Making a comment on a blog is such an easy way to give feedback. Library staff just need to ensure that posts are made regularly to maintain users interest.
On the whole I think that the hardest part will be chosing which Web 2.0 tools to use in your library to gain the most benefit not only for current users, but for staff and future users of your service.
OPEN SOURCE SOFTWARE AND LIBRARIES
15 years ago
